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Wysłany: Czw 17:54, 05 Wrz 2013 Temat postu: Zeebox zeetags allow Australian TV viewers to inte |
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It will also let users instantly purchase products featured in shows or advertisements, tapping into viewers' urge to impulse buy when they see something they like.
Zeebox CEO Craig Blair says the app scans internet meta data and closed captioning text and uses audio and video cues to tune in to what users are watching,[url=http://peutereyjacket.webmium.com/][b]peuterey Jacket for sale[/b][/url], offering them relevant advertisements and content via "zeetags" - keywords that update live as a show progresses.
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"Another example would be that the app would recognise the products being mentioned in a show,[url=http://kevindurant4shoesforsale.blogspot.com/][b]discount kevin durant shoes[/b][/url], maybe a device like a camera for example,[url=http://giuseppezanottiweddingshoes.webmium.com/][b]http://giuseppezanottiweddingshoes.webmium.com/[/b][/url], and you can click on the zeetag and buy that camera.
"This is a way for brands to extend their reach and impact of TV advertising on to the second screen in real time."
Mr Blair said the app would also act as an interactive knowledge base,[url=http://2013rogerviviershoessales.blogspot.com/][b]http://2013rogerviviershoessales.blogspot.com/[/b][/url], throwing up zeetags to explain issues or concepts mentioned in a show.
"It could be that a show mentions an event like the US Civil War for example,[url=http://duveticavestesfr.halod.com/][b]Doudoune Duvetica Femme online[/b][/url], and you can click on the zeetag and find out more about that event or place,[url=http://2013rogerviviershoessales.blogspot.com/][b]Cheap Roger Vivier Shoes Sale Outlet Store[/b][/url]," he said.
Channel 10's discussion panel show Can of Worms will on Monday be the first Australian show to integrate fully with Zeebox and users will be able to communicate with the host and guest via the app,[url=http://kevindurant4shoesforsale.blogspot.com/][b]jordans shoes[/b][/url].
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