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Coles copies offshore stores in its supermarket strut
Instead, fashion commentators found "fresh, clean and unpretentious trendiness" for the masses were the words to sum up Coles's new Mix in-store range yesterday.
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The grocery goliath unveiled its first collection on the catwalk yesterday,[url=http://duveticaitaly.albirank.net/][b]Duvetica Shop[/b][/url], with commentators pleasantly surprised by the block colours, neutrals,[url=http://www.duveticajacketsjp.com/][b]デュベティカ店舗[/b][/url], prints and stripes.
There will be more than 500 items, in sizes 6 to 18,[url=http://duveticaoutletcanada.halod.com/][b]duvetica down jackets men sale[/b][/url], a small selection of menswear and accessories such as jewellery,[url=http://newkevindurantshoes2012.blogspot.com/][b]new kevin durant shoes 2012[/b][/url], sunglasses, shoes and beachwear, with new stock introduced every fortnight.
While not all stores will have changerooms, customers who buy items they are not happy with will be able to return them for a full refund.
Australian Retailers Association executive director Russell Zimmerman doesn't think Coles will threaten traditional fashion retailers,[url=http://duveticadownjacketssale.webmium.com/][b]Duvetica Down Jackets Duvetica Women for sale[/b][/url].
"It's a great low-cost option but not something for everybody,[url=http://duveticaoutletcanada.halod.com/][b]http://duveticaoutletcanada.halod.com/[/b][/url]," he said. "This will fit a small market, traditional retailers will still exist." Stylist Amber Renae said young mums pressed for time would lap up the concept.
"It looks wearable and fashionable and actually seems carefully designed rather than thrown together. Put a designer handbag with one of their shift dresses, and you wouldn't even know where it was from."
Coles' fashion foray is modelled on successful overseas "super stores" where you can pick up swimsuits and sausages in one shop.
Mix at Coles brand and marketing manager Beverley Johnson said the range was aimed at people who shop at stores such as Jeans West,[url=http://duveticaitaly.albirank.net/][b]DUVETICA Piumini Italy Vendita[/b][/url], Cotton On and Just Jeans.
"Customers will get the fashionability and the quality,[url=http://duveticaoutletcanada.halod.com/][b]duvetica jackets canada online outlet duvetica down jackets men sale[/b][/url], but the prices are so much less,[url=http://parajumperssale.webmium.com/][b]Parajumpers Jackets On Sale Parajumpers Parka Coat Online Store[/url]," she said.
While a supermarket clothing collection is a new concept for Australia, it has proved popular overseas.
"In the UK,[url=http://www.duveticajacketsjp.com/][b]デュベチカ通販[/b][/url], George for Asda are offering a wider choice for the customer by bringing in apparel. It's something that Coles really wanted to get behind and be first to market with in Australia," Ms Johnson said.
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