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In conversation with a coworker,[link widoczny dla zalogowanych], she excitedly said to me: "You've got to check out this site!" What is it? "Tons of hot shoes and "free shipping." I immediately, with her over my shoulder,[link widoczny dla zalogowanych], jumped on the site. My colleague went on to explain that she gets her orders practically overnight and that the site doesn't really advertise itself.
By now, a small crowd is at my desk,[link widoczny dla zalogowanych], bright-eyed and anxiously scouring the endless pages of shoes. You can search by heel height, color, size,[link widoczny dla zalogowanych], and they even feature a 360 degree,[link widoczny dla zalogowanych], freely-navigable view of the shoe! I was so excited about this site, guess what I did? I told whoever would listen.
And there it is … the honest truth about our relationships with products. I have found time and time again,[link widoczny dla zalogowanych], word of mouth about a great product or service is the best marketing tool out there. It wasn't until after I was introduced to the site by another customer that I actually gave it notice.
Ironically,[link widoczny dla zalogowanych], through the magic of marketing, I saw an ad for Zappos the very next day on the train. Was the ad in that same location before? Perhaps, but it didn't really become visible to me until after I had been formally introduced. Seeing the logo upon deliveries and eventually in an ad solidified the product by branding. And isn't that how successful brands (should) work; by solidifying the deal through connectivity and relativity?
However,[link widoczny dla zalogowanych], what we often find are companies/marketers focusing on their brand, rather than their product or service,[link widoczny dla zalogowanych], simply trying to sell their "wrapping" so to speak. Any marketer who's ever been a customer, however,[link widoczny dla zalogowanych], should know better.相关的主题文章：

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